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Step By Step Guide
Next, people need to know where to go
Evey weekend local seekers are looking for a local church. Are you coming up on search results? If not, lets fix that with our course on local SEO.
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Lastly, meet people where they are.
People are consuming content every minute via social media. Place the gospel where it can be heard. Learn how with our social media course.
Frequently Asked Questions
The world has gone digital - and that's where many people start their search for a church home. Without a website or social media, you're invisible to newcomers who could benefit from your ministry. Think of a digital presence as a 24/7 open door to your church, allowing you to reach more people, support your current members throughout the week, and share God's word beyond your physical walls - all while saving time and resources compared to traditional methods. It's not about replacing what works, but expanding your impact.
A website alone doesn't guarantee visitors, but it makes your church discoverable when people are actively searching. Think of it as your church's digital front door - it needs to be there when someone is looking. Consider these numbers: 97% of people search online for local organizations, including churches, before visiting in person. Without a website, you're missing these potential connections.
However, success comes from doing three key things:
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Making sure your website shows up in local searches (through basic SEO)
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Keeping your information current (service times, location, what to expect)
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Making it mobile-friendly (over 60% of searches happen on phones)
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Like any tool, social media's impact depends on how we use it. Think of it like a church bulletin board - it can share upcoming events, celebrate baptisms, spread encouragement, and connect your congregation. Many churches successfully use social media to:
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Share service highlights and daily devotionals
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Announce events and ministry opportunities
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Reach younger generations where they already spend time
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Stream services for homebound members
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Build community through prayer requests and testimonies
The key is setting healthy boundaries and using it purposefully. Your church can maintain a positive, ministry-focused presence while avoiding controversial topics and negative interactions. Many churches also create simple guidelines to ensure their social media remains focused on their mission.
Most importantly, having an active church presence provides a positive Christian voice in digital spaces where your community already gathers. Would you like to hear some specific examples of how churches are using social media effectively?
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